Platform Foundation: Marketing Mix Modeling

A Thoughtful New Approach To Marketing Mix Models

Faster, Cost-Effective Marketing Optimization

Marketing Mix Modeling (MMM) is the most efficient, affordable marketing attribution and optimization tool available.

The Leavened Iterative Hypothesis Testing Engine (LIHTE) is more than a traditional MMM. LIHTE is a high-velocity MMM that enables fast, objective, exhaustive testing of marketing hypotheses. Leavened democratizes MMM so the decision-makers and marketing experts can directly engage with the process. Start making decisions within days, not months, with this innovation in MMM accessibility.

Why test a few models when we can test millions of models within a few hours? Through the power of cloud computing and iterative hypothesis testing, Leavened removes modeling bias and empowers marketers and brand leads to test everything.

Traditional MMM

Several analysts and business leads work to develop a single perspective into media.

Leavened Iterative Hypothesis Testing Engine (LIHTE)

Easily upload data sources to test millions of models and select the best one to uncover insights.

The Leavened Iterative Hypothesis Testing Framework drives insight across all channels without the burden of expensive resources. Start benefiting from the suite of Leavened solutions today. You’ll get insights that can inform strategic planning at the media vehicle level and answers to your most important questions:

• How is each marketing tactic contributing to total leads and overall revenue?
• How are marketing tactics working with each other (e.g., TV and paid search)?
• Are your marketing efforts optimized to the best investment levels for each type of media?

The Leavened Difference: Accelerated Insights

Results You Can Trust

We want our clients to have complete confidence in our methodology, results, and recommendations, so we’re committed to both full transparency into our platform and how each tool works.

MMM applies proven industry techniques for analyzing the impact of advertising on sales so you can optimize spend by tactic. And unlike multi-touch attribution solutions, it can show you the impact of online and offline marketing tactics as well as account for promotions, competitive data, economic indicators, and more.

MMM Reports Include: